@kendricklamar x Microsoft = Genius Move
Kendrick Lamar is a 24-year-old musician from Compton, California. His diverse style has distinguished him as the West Coast’s most exciting new rap artist. Step into the studio with Kendrick and electronic producer Nosaj Thing to watch the creation of their original song “Cloud 10″.
Kendrick uses his Windows Phone to go onto Zune Marketplace and listen to music, including his own critically-acclaimed album Section.80. Always writing lyrics on tour, The Pocket Voice Recorder app on Windows Phone allows Kendrick to record rhymes and melody ideas whenever he wants.
Directed by David Black. Produced by Hak Lonh for Champion & King.